Choosing the right toner brand partner is a critical step in building a successful printing supplies business. Many first-time distributors rush into partnerships without asking the right questions — leading to costly mistakes. Here are the top 5 to avoid:

• 1. Ignoring Product Quality
  Low-quality toner may seem cheap upfront, but it leads to returns, complaints, and lost customers. Always request samples and check for certifications like ISO, STMC, and CE.

• 2. Overlooking After-Sales Support
  A good partner offers more than products. If technical problems arise, can you get fast support? Brands like ASTA provide full after-sales service and training.

• 3. Not Clarifying Territory Rights
  Without clear regional rights, you may face competition from other resellers selling the same brand. Ensure exclusivity or boundaries are stated in your agreement.

• 4. Choosing Only by Price
  A low price doesn’t guarantee long-term profit. Consider reputation, customer support, delivery reliability, and marketing resources.

• 5. Failing to Evaluate Supply Capacity
  Some brands can't handle large or urgent orders. Partner with a manufacturer like ASTA, which has the capacity and logistics to support growth.

Avoiding these mistakes saves you time, money, and brand reputation — and helps you build a long-term, stable business.