In the printer consumables industry, many brands claim to be “international,” but only a few truly live up to that name. So, what separates a global toner brand from the rest? Here are the key characteristics:

• Worldwide Distribution Network
  A truly global brand is available in multiple continents, with established partners and distributors in major markets.

• International Certifications
  Leading brands meet the highest standards, such as ISO9001, STMC, CE, and comply with local regulations everywhere they operate.

• Strong R&D and Innovation
  They constantly invest in research, ensuring products are compatible with the latest printers and evolving customer needs worldwide.

• Consistent Quality Across Markets
  No matter where you buy, a global brand guarantees the same high quality and performance in every batch.

• Professional Support and Service
  Global brands offer multilingual support, local training, and responsive after-sales service — helping partners grow anywhere in the world.

Brands like ASTA stand out by combining all these strengths. With 20+ years of experience, ASTA supplies partners in over 100 countries, offering reliable products, certifications, and dedicated service to meet global demands.