Industry News

Brother Launches New Partner Program

                            Brother Launches New Partner Program

Brother UK has launched a new partner programme. It has restructured its current programme to enable channel partners to increase margins and secure long term contracts with customers.

The partner programme provides product promotions and awards to members. In addition, a selection of marketing and sales tools supports partners selling Brother products and services.

Greig Millar, general manager for sales at Brother UK, says:

“Our upgraded partner programme has been designed to help channel firms boost profit margins and tap into the growing services and solutions market.

Details of the New Brother Partner Programe

This new revamped partner programme forms part of Brother UK’s Transform 2018 strategy. There are three levels and partners are ranked as:

Article origin:  Michelle Roper-Shaw

           Reseller
           Gold
           or, Platinum

Each tier working upwards offers extra benefits. Unique advantages will also be available to businesses selling or looking to sell Managed Print Service (MOS) solutions as part of the relaunched programme.

Brother UK's Transform 2018 Strategy

Brother previously announced a £250,000 investment as part of its Transform 2018 strategy. Based at the company’s UK headquarters in Greater Manchester, a Solutions Showroom opened in the summer allows customer and VIP meetings to take place along with product demonstrations and company events.

Managed print services, labelling and mobile print solutions are also showcased at the site in Audenshaw, Tameside.

Transform 2018 is a global initiative designed to grow revenues for Brother by moving towards contractual solutions and services.

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